10 Minutes for Truth on Measles


To my medical colleagues, fellow health advocates, and concerned community:

As the recent measles outbreak continues to spread, spurred largely by at-risk, unvaccinated or undervaccinated children and adults, it is time to elevate our voice as physicians, scientists, and health advocates to educate the public on the importance of immunization. Let’s counter the misinformation dominating the headlines with the truth about vaccines!

10 Minutes For Truth: Measles
This Friday, Feb 6, 8am PST/11am EST, join the American Academy of Pediatrics, physicians, scientists, and health advocates across the nation in a live Twitter and Facebook storm. For 10 minutes, let’s sound off on measles and why vaccines are vital for the health of America!

The Hashtag
Use the hashtag #10Minutes4Truth AND #MeaslesTruth to create a social media storm. Let’s get the truth about measles trending!

What Should you Tweet or Facebook?
It is important to share the power of science in communicating this message. But also consider personalizing your content, ie “I immunize myself or my children because…” OR “Ask your pediatrician if they immunized their children on time?”

Consider referencing these informational links in your message:

Quick Facts

  • After 1 dose of MMR 95% of toddlers are protected, after 2 doses over 99% of children are protected from measles for a lifetime
  • Getting the measles vaccine is much safer than getting the measles infection.
  • The MMR vaccine is one of the most effective vaccines available today.
  • The risk of the measles vaccine causing serious harm is extremely small – less than one in a million people who receive the vaccine will experience a severe reaction.
  • 1 to 2 in every 1,000 people who get measles will die from it. Children under age 5 are at higher risk for complications like pneumonia
  • Measles is one of the most contagious viruses on earth.
  • Measles remains infective in the air for up to 2 hours in a room after an infected person has been there.

The time is now. Raise your voice and spread the truth! #10Minutes4Truth #MeaslesTruth

Also, we want our impact to be as big as possible, so please share this with your networks, colleagues, and fellow advocates. Thank you!

Rhea W Boyd, MD
Pediatrician, Palo Alto Medical Foundation and UCSF Children’s Hospital Oakland

Wendy Sue Swanson, MD, MBE, FAAP
Pediatrician, Seattle Children’s Hospital